The Ridiculous Effectiveness of Singleminded Devotion to a Purpose

People I’ve been coaching lately have been stuck in indecision about what purpose they should pursue. At this kind of crossroads, we can become plagued by doubt.

And that makes sense: if you’re not sure what your purpose is, then going after a single choice can feel really uncertain. How do I know if this is the thing? What if I suck at it, if I fail, if I make the wrong choice?

But getting stuck in this kind of doubt and indecision is often much worse than making a single choice and failing at it. If you fail at something, at least you gave it a shot, and you learned something valuable. You practiced taking action, you practiced working with fear, you empowered that choice, and now you can empower the next one.

If you’re stuck in inaction and doubt, you often just feel crappy about yourself. You get zero results staying in this kind of false safety.

So making a choice to pursue a single purpose — even if you’re unsure about it — can be one of the most powerful things we can do.

It can get us ridiculously big results, just from making that choice to devote ourselves to one thing. It’s the most effective action you can take.

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